The following is a summary of the keynote speech by Professor Saskia Sassen at the Tokyo Forum on October 16, 2001
Table 1
| Country |
Percentage of male users |
Percentage of female users |
Percentage female users out of total users |
Percentage female of at-home users |
Percent growth of households online (Jan-June, unless otherwise noted) |
Female growth rate |
Type of Usage |
Trends/Stats |
| Argentina |
20 |
13 |
39.9% |
|
|
|
|
|
| Australia |
54 |
43 |
44.6% |
48.43% |
|
16 |
|
|
| Belgium |
40 |
26 |
40.4% |
39.40% |
|
|
|
|
| Canada |
60 |
40 |
40.5% |
51.00% |
|
|
|
|
| China |
28 |
18 |
37.8% |
30.44% |
|
|
|
|
| China |
|
|
|
|
|
|
Adult Content |
30.3% of adult content website viewers were women in first qtr 2001 |
| Czech Republic |
30 |
21 |
42.4% |
|
|
|
|
|
| Denmark |
69 |
56 |
45.3% |
44.14% |
3.50% |
|
|
|
| Estonia |
35 |
31 |
50.4% |
|
|
|
|
|
| Finland |
49 |
41 |
46.8% |
46.06% |
|
|
|
|
| France |
42 |
24 |
37.6% |
38.12% |
14.10% |
|
|
|
| France |
|
|
|
|
|
|
Shopping |
Only 24% of total online buyers were female in 2000 (Ernst & Young) |
| Germany |
44 |
29 |
40.7% |
36.60% |
5.60% |
|
|
|
| Germany |
|
|
|
|
|
|
Shopping |
Men were far more likely to buy things more often online than women |
| Great Britain |
40 |
28 |
41.9% |
42.83% |
9.30% |
|
|
|
| Great Britain |
|
|
|
|
|
|
Gambling |
Women and Children, majority of online gamblers, 22% believe safer, fun, less intimidating, more anonymous |
| Great Britain |
|
|
|
|
|
|
Shopping |
47% of online air users were women (Anite Travel Systems) |
| Great Britain |
|
|
|
|
|
|
Shopping |
31% of total online buyers were female in 2000 (Ernst & Young) |
| Hong Kong |
|
|
|
4.34% |
27.90% |
|
|
|
| Hong Kong |
|
|
|
|
|
|
Adult Content |
30.1% of adult content website viewers were women in first qtr 2001 |
| Hungary |
19 |
15 |
46.5% |
|
|
|
|
|
| India |
|
|
|
|
Expected annually through 2005: Home 87%, Small Business 72% (IDC) |
|
|
|
| India |
18 |
7 |
26.7% |
|
|
|
|
|
| India |
|
|
|
|
|
|
Chat |
Only 21.3% of those who spend 30% of their time online chatting are women, while only 27.3% of those who chat at all are women. |
| Indonesia |
4 |
2 |
33.3% |
|
|
|
|
|
| Ireland |
45 |
33 |
42.8% |
45.22% |
|
|
|
|
| Israel |
47 |
34 |
42.2% |
42.90% |
|
|
|
|
| Italy |
41 |
21 |
35.3% |
|
|
|
|
|
| Italy |
|
|
|
|
|
|
Shopping |
Only 15% of total online buyers were female in 2000 (Ernst & Young) |
| Japan |
77 |
59 |
44.4% |
41.43% |
|
|
|
|
| Japan |
|
|
|
|
|
|
Usage |
Women are newest users (33% online for a year vs. 16% men, and 28% online for 1-2 yrs, vs 20% men) |
| Japan |
|
|
|
|
|
|
Shopping |
In 2000, women bought 30.5% clothes, 28.2% food, and 18.9% games of total online shopping. Men's most popular items were books, computer hardware and software. |
| Korea |
62 |
40 |
39.0% |
45.65% |
15.00% |
55 |
|
|
| Korea |
|
|
|
|
|
|
Adult Content |
38.1% of adult website viewers were women in first qtr 2001(NetValue) |
| Latvia |
16 |
11 |
44.7% |
|
|
|
|
|
| Lithuania |
10 |
8 |
47.6% |
|
|
|
|
|
| Malaysia |
28 |
21 |
42.6% |
|
|
|
|
|
| Norway |
69 |
57 |
45.7% |
42.05% |
|
|
|
|
| Philippines |
12 |
9 |
43.1% |
|
|
|
|
|
| Poland |
20 |
11 |
36.7% |
|
|
|
|
|
| Poland |
|
|
|
|
|
|
Shopping |
19.9% of total shoppers were female in 2000 (OBOP) |
| Portugal |
19 |
12 |
40.7% |
|
|
|
|
|
| Singapore |
52 |
43 |
46.3% |
43.49% |
12.90% |
16 |
|
|
| Singapore |
|
|
|
|
|
|
Banking |
43% of visitors to online banking sites in 2/01 were women (NetValue) |
| Singapore |
|
|
|
|
|
|
Adult Content |
32.1% of adult content website viewers were women in first qtr 2001 |
| Spain |
32 |
20 |
39.4% |
39.12% |
25.30% |
|
|
|
| Taiwan |
45 |
36 |
43.2% |
44.20% |
1.70% |
27 |
|
|
| Taiwan |
|
|
|
|
|
|
Adult Content |
23.4% of adult content website viewers were women in first qtr 2001 |
| Thailand |
21 |
17 |
45.5% |
|
|
|
|
|
| US |
58 |
54 |
49.2% |
52.18% |
-0.20% |
|
|
|
| US |
|
|
|
|
|
|
Gaming |
Women 50.4% online gamers |
| US |
|
|
|
|
|
|
Access |
1st Time female users exceed male users |
| US |
|
|
|
|
|
|
Occupation |
Less than 28% of com sci grads are women, 9% of engineering grads. 20% of IT professionals are women (7/18/00). 56% of women and 75% of men think playing field is more level in high-tech field and 49% of women and 69% of men thought men and women had an equal chance to advance in high tech (feb-march 2001 survey of aol users who work full time with access at work). According to Roper Starch Worldwide (2001), women are more likely than men to prefer email and internet communications to face to face meetings with clients, (34% women prefer f2f over email and phone vs 42% men). Same company says only 28% believe there are enough women leaders in high tech (15% women, 39% men). |
| US |
|
|
|
|
|
|
E-Commerce |
2 of 3 shoppers are women (5/29/00) most likely to be white, 45-54 earn more than $75,000, have children |
