KPN Mobile NL CEO: Ring Tones 'Most Popular Content'

(From Wireless Watch Japan Video Newsmagazine, No. 48, Jan. 29, 2003)

Video: http://www.wirelesswatch.jp/modules.php?name=News&file=article&sid=184
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Summary:
Cees van den Heijkant, CEO of KPN Mobile The Netherlands, knows wireless Internet almost better than DoCoMo does. His company studied the model, stripped it down to basics, and last April birthed a bouncing baby i-mode that now claims over 200,000 subscribers (starting with only a single, less-than-spectacular handset, no less). Not bad for a process that took a year-and-a-half, required entirely new thinking on how to manage data services, and involved a lot of effort to, as he puts it, "understand how you're going to bring the content to the customers." Don't miss this program!