Sony Ericsson: Sublime Japan Handset Design
(From WWJ Video Program No. 59, Apr. 16, 2003)
(You can only see the preview on the GLOCOM Platform)
This week, WWJ sits down with Sony Ericsson to look into the design process that animates Japan's ubercool handset industry. We ask about product planning, design peculiarities of the Japanese market, development for overseas, and about new technologies - like removable memory and swivel cameras. Sony Ericsson is one of Japan's top handset factories and their new-last-week 505i handset for DoCoMo is the only one with a 1.3-megapixel camera. If there's something these folks don't know about creating handsets, it's not worth knowing.