Mobile FeliCa Trial Launch: Video Report

(From the WWJ Team, December 17, 2003)

Video: http://www.wirelesswatch.jp/modules.php?name=News&file=article&sid=500
(You can only see the preview on the GLOCOM Platform)

Summary:
Wireless Watch Japan attended NTT DoCoMo's December 15 press conference demonstrating the first phones to feature the Sony developed "Felica" peer-to-peer payment system. To debit the cash stored on the phone's IC chip, all you do is swipe the handset in front of a reader; more cash can be downloaded via the i-mode network. The trial, using 2,500 each of the N504iC and SO504iC handsets (engineered by NEC and Sony) will run from today and until mid-2004, when full commercial service is expected to start. DoCoMo have lined up 27 e-payment service providers, including banks, convenience stores, TV broadcasters, game software publishers, and a retail ticketing outlet. There are already 17 million Japanese happily using Felica-based IC cards for train tickets and convenience store payments, many of whom have - surprise! - cell phones. We think the synergy and revenue potential of the two technologies is obvious - and so do DoCoMo's accountants. Watch our first-on-the Web video report from Monday's press event - and rethink your i-mode forecasts...