Extracting 3G Profit Lessons from Japan
(From the WWJ Team, January 26, 2004)
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"The single biggest benefit that was discovered in Japan was that you need to be fair in sharing the revenues with the content developer. It is not fair to say to a Disney or a CNN, 'Give me half your money, and then I will put you on my network.' DoCoMo approached this with the rough idea that they would like to keep 10 percent and give the content developer 90 percent," says Tomi T. Ahonen, a long-time industry watcher, prolific mobinet author, and ex-Nokia consultant. He points to Japan's stark contrast with Europe, where operators took a 50/50 or 60/40 approach. "Under these terms, [European operators are] very unlikely to attract a large community of developers." He also has a pretty good ideas as to what Europe and the US must do in 2004 to establish successful 3G services. Log on to hear these comments and much more in this lively interview.