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Home > Tech Reiews > Tech Bulletin Last Updated: 15:25 03/09/2007
Tech Bulletin #72: April 21, 2004

Vodafone's New Shibuya Megastore

(From the WWJ Team, April 8, 2004)

(You can only see the preview on the GLOCOM Platform)

On April 1, Vodafone Japan opened its 5-floor, 890-square-meter flagship megastore in Shibuya and we were there to cover the event and take a peak at some of the goodies on hand. Japan Wireless Watchers will know that Shibuya makes or breaks fashions for Japan's youth market, and i-mode is commonly said to have been popularized in Shibuya. For Vodafone, the new store is part of a public relations blitz to complete the rebranding of J-Phone amongst Japan's vital teens and tweens market ahead of a big 3G terminal push later in the year. We were a bit disappointed that Vodafone didn't have anything really new on offer in terms of new services or handsets to coincide with the big opening, but as a rebranding tool the store -- located centrally on one of Shibuya's main drags -- is probably worth a thousand billboards.

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