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Home > Tech Reiews > Tech Bulletin Last Updated: 15:25 03/09/2007
Tech Bulletin #93: January 18, 2005

Decorating your Cell Phone: Not Just for X-mas

(From the WWJ Team, December 24, 2004)


(You can only see the preview on the GLOCOM Platform)

For a special bonus Christmas present, today's video program highlights a small company that really adds sparkle to Japan's national obsession with custom keitai decoration. WWJ videographer Lawrence Cosh-Ishii spoke with Syouji Koyama this week at his (temporary) LED blazing storefront in the fashionable Shibuya shopping district, right across from Japanese gorgeous-Gal headquarters (aka the 109 Building). Cell-phone accessories may look like kid stuff to overseas viewers but the fun and games of charms, designer hand straps, custom-painted handsets and key pad jewels is a multimillion dollar spin-off industry that's crossing Japan's borders into Asia and coming to a country near you.

Copyright © Japanese Institute of Global Communications