Decorating your Cell Phone: Not Just for X-mas
(From the WWJ Team, December 24, 2004)
(You can only see the preview on the GLOCOM Platform)
For a special bonus Christmas present, today's video program highlights a small company that really adds sparkle to Japan's national obsession with custom keitai decoration. WWJ videographer Lawrence Cosh-Ishii spoke with Syouji Koyama this week at his (temporary) LED blazing storefront in the fashionable Shibuya shopping district, right across from Japanese gorgeous-Gal headquarters (aka the 109 Building). Cell-phone accessories may look like kid stuff to overseas viewers but the fun and games of charms, designer hand straps, custom-painted handsets and key pad jewels is a multimillion dollar spin-off industry that's crossing Japan's borders into Asia and coming to a country near you.