Journal Name: Annals of Business Administrative Science: Vol.2, No.2 April 2003
Online ISSN: 1347-4456, Print ISSN: 1347-4464
Organizational capability and competitive advantage in pharmaceutical product development
Most existing researches treated pharmaceutical product development process as a sort of "black box." This paper, however, will focus on the product development process to explore the organizational capabilities and effective development patterns. Interviews and statistical analyses with leading companies in Japanese pharmaceutical industry indicated that "go or no-go decision" is the significant organizational capability, in fact differing among companies, which effects performances in pharmaceutical product development process. This organizational capability is accumulated through experiences in pharmaceutical product development projects.
Keyword: product development, organizational capability, pharmaceutical industry
©2003 Global Business Research Center. All rights reserved
(This journal is available online at: http://www.gbrc.org/)
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