Annals of Business Administrative Science

Journal Name: Annals of Business Administrative Science: Vol.4, No.2 April 2005

Online ISSN: 1347-4456, Print ISSN: 1347-4464

Contents

An analysis of organizing process of R&D projects: Multi-agent simulation and case study (pp.9-20)
KUWASHIMA, K. TAKAHASHI, N. TAMADA, M.
Abstract:
The purpose of this paper is to analyze the organizing process of research projects, which affect the performance of research and development (R&D) crucially, by using agent-based simulation and case study. We develop a multi-agent simulation model that contains two types of R&D style: Japanese pharmaceutical companies’ style and Merck’s style. Simulation result proves that the senior managers observed in Merck possessing strong communication capabilities, whom we call “HWCM (Heavy-Weight Communication Manager)” in this paper, enhance initial start-up of projects. Furthermore, we study the case of Merck again and try to show the effect of HWCM on high R&D performance of Merck.

Keyword: R&D, multi-agent simulation, HWCM

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