. GLOCOM Platform
. . debates Media Reviews Tech Reviews Special Topics Books & Journals
. Newsletters
. Summary Page
Search with Google
Home > Special Topics > Activity Report Last Updated: 00:29 09/20/2009
Activity Report #109: September 19, 2009

IAP2M Fall Conference on "Innovative Management": Summary

Takahiro MIYAO (Advisor, Global Communications Platform, Professor Emeritus, University of Tsukuba)

International Association of Program & Project Management: Fall Conference
Date/Time:September 12 (Saturday) 9:30-17:30
Place:Campus Innovation Center, Shibaura, Minato-ku, Tokyo
Program: 9:30-17:30
IAP2M Fall Conference 2009
Theme: "Innovative Management to Overcome Economic Crisis"

9:30-9:35; Opening Address:
Prof. Kunio Yoshida (IAP2M President)

9:35-11:00; Keynote Speech:
Mr. Katsuya Masuda (Harley-Davidson Japan)

IAP2M General Meeting 2009

Individual Seminar Sessions

Organizer: International Association of Program & Project Management

On September 12, the 2009 Fall Conference of IAP2M (International Association of Project & Program Management) was held at CIC (Campus Innovation Center) in Shibaura, Tokyo. The main theme for the conference is "Innovative Management to Overcome Economic Crisis: Its Framework and Mechanism for New Product-Service-Network Building."

Mr.MasudaAfter IAP2M President Kunio Yoshida (Emeritus Professor, University of Tokyo) gave an opening address, Mr. Katsuya Masuda (Sales Promotion/Communications Department Manager, Harley-Davidson Japan KK) delivered a keynote speech on "Framework and Mechanism of Innovative Management." Mr. Masuda pointed out the importance of the lifestyle that Harley-Davidson represents based on its "Look, Sound, and Feel" experiences for motorcycle riders. While sticking to the original design of its motorcycles, Harley-Davidson has been offering numerous events for Harley-Owners-Club members as well as potential customers to share and enjoy the experience of the Harley-Davidson culture and world, organized by the headquarters and/or local distributors. All these efforts, emphasizing events (koto) and relations (kizuna) rather than products (mono), have made Harley-Davidson the market leader in motorcycle business, despite the recent downturn of the economy, according to Mr. Masuda.

Following the keynote speech, the general meeting was held, where it was officially reported that IAP2M's regular membership has increased to 168 (from 152 last year) and student members to 15 (from 8 last year) with no net change at 22 in corporate membership. For next year, more collaboration with MBA schools, MOT programs and other academic fields is proposed to increase membership and general activities at IAP2M. Finally, it was decided that next spring's conference will be held at CIC on April 17, 2010. The main theme will be "Social Infrastructure Business and Application of P2M."

individual seminar sessionIn the afternoon, there were two individual seminar sessions, where a number of interesting presentations and active discussions took place. In addition to international comparisons and case studies on P2M, the effect of the current financial/economic crisis on Japan's business and P2M approach was taken up and examined in a couple of papers in the afternoon session. Discussions continued at the networking party after the conference.

IAP2M (in English):
IAP2M Spring Conference 2009:
IAP2M Fall Conference 2008:
IAP2M Spring Conference 2008:

This report is adopted from the following blog (with its Japanese translation):

Copyright © Japanese Institute of Global Communications